The product: past paper questions
Real questions on the product
The newest 14 of 14 written questions. Open one to see it on the real paper.
- 9990/33 · May/June 2026 · Q8a[6]
Describe the study by Becker et al. (2011) on food package design and taste perception.
See it on the paper → - 9990/33 · May/June 2026 · Q8b[10]
Evaluate the study by Becker et al. (2011), including a discussion about objective and subjective data. Evaluation in your answer can include strengths, weaknesses and a discussion of issues and debates. Section C: Health Psychology Answer all questions.
See it on the paper → - 9990/33 · May/June 2025 · Q8a[6]
Describe what psychologists have discovered about: • gift-wrapping including beliefs of giver and recipient, and • attention and shelf position.
See it on the paper → - 9990/33 · May/June 2025 · Q8b[10]
Evaluate what psychologists have discovered about: • gift-wrapping including beliefs of giver and recipient, and • attention and shelf position, including a discussion about generalisations from findings. Evaluation in your answer can include strengths, weaknesses and a discussion of issues and debates. Section C: Heal...
See it on the paper → - 9990/33 · October/November 2024 · Q5[4]
An online grocery retailer currently uses a grid layout in its virtual store. Suggest two effects on customers if the store changes to a freeform layout in its virtual store.
See it on the paper → - 9990/31 · May/June 2023 · Q4a[8]
Describe what psychologists have discovered about retail/leisure environment design (retail store architecture, leisure environments, store interior layout).
See it on the paper → - 9990/31 · May/June 2023 · Q4b[10]
Evaluate what psychologists have discovered about retail/leisure environment design (retail store architecture, leisure environments, store interior layout), including a discussion about generalisability. Psychology and health Answer all questions.
See it on the paper → - 9990/32 · October/November 2021 · Q4a[8]
Describe what psychologists have discovered about packaging, positioning and placement of the product (gift-wrapping, product colour and associative learning, attention and shelf position).
See it on the paper → - 9990/43 · October/November 2021 · Q3a[2]
Describe how the Funhaler™ differs from other spacer devices.
See it on the paper → - 9990/32 · May/June 2021 · Q4a[8]
Describe what psychologists have discovered about menu design psychology.
See it on the paper → - 9990/32 · May/June 2021 · Q4b[10]
Evaluate what psychologists have discovered about menu design psychology, including a discussion about ecological validity. Psychology and health Answer all questions.
See it on the paper → - 9990/42 · February/March 2019 · Q2a[2]
Explain what is meant by the term ‘planogram’.
See it on the paper → - 9990/42 · February/March 2019 · Q2b[4]
Outline two findings from this study.
See it on the paper → - 9990/42 · February/March 2019 · Q2c[4]
Suggest how each of these findings is useful.
See it on the paper →
What examiners said
This question required candidates to describe what psychologists have discovered about retail/leisure environment design using Turley and Milliman (2000), Finlay et al. (2006) and Vrechopoulos (2004). The stronger responses covered all three in some detail. Weaker responses often gave limited descriptions with significant errors. Some responses highlighted how well prepared some of the candidates...
— Examiner report, May/June 2023, 9990/31 Q4(a) (Cambridge)
This question required candidates to evaluate what psychologists have discovered about retail/leisure environment design, with the named issue being generalisability. There were many Level 1 and 2 responses due to limited analysis. Candidates overall did engage with the named issue whereas other responses focused on the practical applications / usefulness. The strongest responses covered this ques...
— Examiner report, May/June 2023, 9990/31 Q4(b) (Cambridge)
Many responses achieved Level 2 or 3 for this question. Good descriptions were often seen in responses for the Porublev et al. study on gift wrapping. There were also some good descriptions of product colour and associative learning by Grossman and Wisenblit. The descriptions of the Atalay et al. study on attention and shelf position were often brief or gave incorrect details such as stating that...
— Examiner report, October/November 2021, 9990/32 Q4(a) (Cambridge)
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