Advertising: past paper questions
Real questions on advertising
The newest 20 of 179 written questions. Open one to see it on the real paper.
- 9990/31 · May/June 2026 · Q8a[6]
Describe the study by Becker et al. (2011) on food package design and taste perception.
See it on the paper → - 9990/31 · May/June 2026 · Q8b[10]
Evaluate the study by Becker et al. (2011), including a discussion about objective and subjective data. Evaluation in your answer can include strengths, weaknesses and a discussion of issues and debates. Section C: Health Psychology Answer all questions.
See it on the paper → - 9990/32 · May/June 2026 · Q5[4]
A mobile phone company has a product placement in a film. The company’s logo is a blue square that can be seen on mobile phones many times in the film. Suggest how product placement of the mobile phone might affect people who have watched the film if they shop for a mobile phone.
See it on the paper → - 9990/32 · May/June 2026 · Q6a[2]
Outline one guideline for creating an effective slogan.
See it on the paper → - 9990/32 · May/June 2026 · Q6b[2]
Explain why the guideline you have outlined in 6(a) may not apply to everyday life.
See it on the paper → - 9990/33 · May/June 2026 · Q7a[4]
Suggest two ways that Jing could improve the store’s retail atmospherics, other than by using music. You must refer to at least one study that investigates the effect of retail atmospherics in your response.
See it on the paper → - 9990/33 · May/June 2026 · Q7b[2]
Outline one problem a psychologist may have when investigating the effect of retail atmospherics.
See it on the paper → - 9990/41 · May/June 2026 · Q3a[4]
Outline two ways in which the procedure of study three was standardised.
See it on the paper → - 9990/41 · May/June 2026 · Q3b[2]
Suggest how a personality variable might affect advertising strategies, other than the variable of self‑monitoring.
See it on the paper → - 9990/42 · May/June 2026 · Q3a[4]
Identify four features of the music that were consistent throughout the study.
See it on the paper → - 9990/42 · May/June 2026 · Q3b[2]
Suggest one dependent variable that could be used to measure the effect of different types of music on the ambience of a restaurant.
See it on the paper → - 9990/42 · May/June 2026 · Q9c(iii)[2]
Explain one reason for your choice of type of data. Consumer Psychology
See it on the paper → - 9990/43 · May/June 2026 · Q3a[4]
Outline two ways in which the procedure of study three was standardised.
See it on the paper → - 9990/43 · May/June 2026 · Q3b[2]
Suggest how a personality variable might affect advertising strategies, other than the variable of self‑monitoring.
See it on the paper → - 9990/43 · May/June 2026 · Q3c[4]
Explain one strength and one weakness of using a standardised procedure in study three.
See it on the paper → - 9990/42 · February/March 2026 · Q4a[2]
Identify two functions of slogans.
See it on the paper → - 9990/42 · February/March 2026 · Q4b[2]
Suggest one way in which the effectiveness of a slogan could be measured.
See it on the paper → - 9990/42 · February/March 2026 · Q4c[4]
Explain one strength and one weakness of the measurement you suggested in 4(b). Health Psychology Answer all questions if you have studied this option.
See it on the paper → - 9990/31 · October/November 2025 · Q7a(i)[2]
Identify which type of shopper spatial behaviour pattern would be most appropriate to describe: • Zelda • Louis.
See it on the paper → - 9990/31 · October/November 2025 · Q7a(ii)[2]
Frank is a different type of shopper from Zelda and Louis. He shows a different spatial behaviour pattern. Suggest how Frank could behave in the supermarket.
See it on the paper →
What examiners said
Comprehensive responses • Most candidates correctly identified two functions of slogans, such as linking to a brand and making a product more memorable. Limited responses • A few candidates could not identify any functions, and a few gave two types (rather than functions).
— Examiner report, February/March 2026, 9990/42 Q4(a) (Cambridge)
Comprehensive responses • Some responses included an example of a question that participants could be asked. Others explained how this method could be used to measure the effectiveness of the slogan. Limited responses • Some candidates did not identify any measurement/method or did not give detail of it such as questionnaire format or technique (for those choosing this form of measurement). • Som...
— Examiner report, February/March 2026, 9990/42 Q4(b) (Cambridge)
Comprehensive responses • Many candidates included a strength and a weakness of their chosen method and explained how this could have affected the measuring of the effectiveness of a slogan. Limited responses • Candidates unable to identify a measurement or method in (b) could not give a specific strength or weakness, often reverting to generic comments. • Candidates not stating how effectiveness...
— Examiner report, February/March 2026, 9990/42 Q4(c) (Cambridge)
Past papers, syllabus and examiner reports © UCLES (Cambridge University Press & Assessment). Questions are matched to topics from the official syllabus. AssessPro is independent and not endorsed by Cambridge.