Marketing: past paper questions
Real questions on marketing
The newest 20 of 134 written questions. Open one to see it on the real paper.
- 7115/11 · October/November 2025 · Q4a[2]
Define ‘brand image’.
See it on the paper → - 7115/11 · October/November 2025 · Q4b[2]
Identify two reasons why some markets have become more competitive. Reason 1: Reason 2:
See it on the paper → - 7115/11 · October/November 2025 · Q4e[6]
Explain two methods of promotion a business might use for its products. Which method is likely to be the best for a large business to use? Justify your answer.
See it on the paper → - 7115/12 · October/November 2025 · Q2e[6]
Explain two threats to a business of using ecommerce. Which threat is likely to be the most important? Justify your answer.
See it on the paper → - 7115/12 · October/November 2025 · Q3c[4]
Outline two pricing methods Miguel could use. Method 1: Method 2:
See it on the paper → - 7115/12 · October/November 2025 · Q3d[6]
Explain one advantage and one disadvantage to Miguel of using secondary market research. Advantage: Explanation: Disadvantage: Explanation:
See it on the paper → - 7115/21 · October/November 2025 · Q2a[8]
Explain two advantages and two disadvantages to LB of using primary market research. Advantage 1: Advantage 2: Disadvantage 1: Disadvantage 2:
See it on the paper → - 7115/21 · October/November 2025 · Q2b[12]
Consider the advantages and disadvantages of the two options LB could use to distribute its new product range in country X. Which channel of distribution should LB use? Justify your answer. • Selling to specialist retail shops • Selling directly to customers through LB’s website Selling to specialist retail shops: Sell...
See it on the paper → - 7115/22 · October/November 2025 · Q2a[8]
Explain two benefits and two limitations of a business operating in a niche market. Benefit 1: Benefit 2: Limitation 1: Limitation 2:
See it on the paper → - 7115/22 · October/November 2025 · Q2b[12]
Using Appendix 2 and other information, consider the following three elements of the possible marketing mix for FF’s new shop. Which element is likely to be the most important? Justify your answer. • • • Price – cost-plus pricing Place – selling some flowers through wedding planners Promotion – television advertising P...
See it on the paper → - 7115/11 · May/June 2025 · Q1d[6]
Explain two ways Brendan could increase added value for his business. Way 1: Explanation: Way 2: Explanation:
See it on the paper → - 7115/11 · May/June 2025 · Q1e[6]
Explain two pricing methods a new business might use. Which is likely to be the best method to use? Justify your answer.
See it on the paper → - 7115/11 · May/June 2025 · Q2b[2]
Identify two reasons why consumer spending patterns might change. Reason 1: Reason 2:
See it on the paper → - 7115/11 · May/June 2025 · Q2e[6]
Explain two methods of market research a business could use to help make business decisions. Which is likely to be the best method for a manufacturing business to use? Justify your answer.
See it on the paper → - 7115/12 · May/June 2025 · Q1b[2]
Identify two aims of promotion. Aim 1: Aim 2:
See it on the paper → - 7115/12 · May/June 2025 · Q1d[6]
Explain two benefits to NFC of using market segmentation. Benefit 1: Explanation: Benefit 2: Explanation:
See it on the paper → - 7115/12 · May/June 2025 · Q1e[6]
Do you think the benefits for a business of developing new products are greater than the limitations? Justify your answer.
See it on the paper → - 7115/21 · May/June 2025 · Q2a[8]
Explain one advantage and one disadvantage of PF selling its products in a mass market. Advantage: Explanation: Disadvantage: Explanation:
See it on the paper → - 7115/21 · May/June 2025 · Q3b[12]
Consider the advantages and disadvantages of the following three methods of promotion PF could use for its new product range. Which is likely to be the best method for PF to use to increase sales? Justify your answer. • • • Leaflets handed out in the street Billboards on the side of a main road Discounts on first purch...
See it on the paper → - 7115/22 · May/June 2025 · Q1a[8]
Explain one way each of the following problems might affect TSE when entering a new market in another country. Cultural differences: Explanation: Lack of knowledge: Explanation:
See it on the paper →
What examiners said
For this question, better responses recognised the benefit of gaining new customers and retaining loyalty for this cooking pot manufacturer. As with other questions, candidates often repeated the same point of application in each benefit. The weakest responses stated that having a good brand image means having a good reputation and gained zero marks.
— Examiner report, October/November 2023, 7115/11 Q2(c) (Cambridge)
Many candidates had a good general understanding of social media. Stronger responses explained the benefits of reaching a large group of people and compared this to an alternative method of advertising. Weaker responses gained two marks by stating points with no development. Very few candidates attempted evaluative comments, those that did often simply repeated the points of knowledge.
— Examiner report, October/November 2023, 7115/11 Q2(e) (Cambridge)
For this question candidates demonstrated appropriate knowledge but were unable to fully develop this to show analysis and evaluation. Most commonly the knowledge shown was that the business could reduce prices or improve the quality of the products. Weaker responses discussed the production rather than selling of new items, for this retail business. Candidates struggled to provide effective evalu...
— Examiner report, October/November 2023, 7115/11 Q4(e) (Cambridge)
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