Marketing (A Level): past paper questions
Real questions on marketing (a level)
The newest 20 of 43 written questions. Open one to see it on the real paper.
- 9609/23 · October/November 2025 · Q2b(ii)[3]
Refer to Fig. 2.1 and other information. Explain one reason why this data collected for PD may not be reliable.
See it on the paper → - 9609/31 · October/November 2025 · Q4b[12]
Evaluate the usefulness to PPP of elasticity measures when deciding on the marketing mix for the new cheese pies in export markets.
See it on the paper → - 9609/21 · October/November 2024 · Q1b(ii)[3]
Explain one benefit to FE of product development. (ii)
See it on the paper → - 9609/32 · October/November 2024 · Q2[8]
Analyse two factors influencing HCC’s method of entry into international markets.
See it on the paper → - 9609/33 · October/November 2024 · Q3a[2]
Refer to line 29. Calculate the forecast change in sales for pay as you go fitness classes if average incomes decrease by 6%.
See it on the paper → - 9609/33 · October/November 2024 · Q3b[2]
Refer to lines 24–28. Calculate the promotional elasticity of demand for annual membership of AFF.
See it on the paper → - 9609/33 · October/November 2024 · Q3c[12]
Evaluate which element of AFF’s coordinated marketing strategy is most important.
See it on the paper → - 9609/32 · February/March 2024 · Q4b[12]
Evaluate the importance of new product development to CD’s future success.
See it on the paper → - 9609/31 · October/November 2023 · Q5[12]
Evaluate which method CP should use to enter the market in country D.
See it on the paper → - 9609/32 · October/November 2023 · Q5[12]
Evaluate the importance to CQ’s future success of new product development.
See it on the paper → - 9609/33 · October/November 2023 · Q2[8]
Analyse two benefits to HP of its coordinated marketing strategy.
See it on the paper → - 9609/11 · May/June 2023 · Q2b[3]
Explain one reason why product development may be important to a business.
See it on the paper → - 9609/33 · May/June 2023 · Q4a[4]
Refer to Table 1.2. Calculate the price elasticity of demand for shopping tours.
See it on the paper → - 9609/33 · May/June 2023 · Q4b[12]
Evaluate whether price elasticity of demand calculations are sufficient for LT to make pricing decisions.
See it on the paper → - 9609/32 · February/March 2023 · Q3a[1]
Assume FWB increases spending on promotion by 20% and the promotional elasticity of demand is 0.8. Calculate the percentage change in FWB’s revenue.
See it on the paper → - 9609/32 · February/March 2023 · Q3b[3]
Refer to lines 30–32. Calculate the estimated price elasticity of demand if FWB increases the price of coffee from $2.00 to $2.30.
See it on the paper → - 9609/32 · February/March 2023 · Q3c[12]
Evaluate the usefulness of the concept of elasticity of demand to FWB when deciding on a new marketing mix.
See it on the paper → - 9609/31 · October/November 2022 · Q5[16]
Recommend which international market AP should expand into, country P or country T. Justify your recommendation. Section B Answer one question in this section.
See it on the paper → - 9609/32 · October/November 2022 · Q5[16]
Evaluate the importance, to APF’s future success, of marketing planning. Section B Answer one question in this section.
See it on the paper → - 9609/33 · October/November 2022 · Q2a(i)[4]
price elasticity of demand for local visitors to MAA if the entry price is increased from $10 to $12
See it on the paper →
What examiners said
Many candidates showed a reasonable understanding of overseas market entry and the two options. However, there was also some misunderstanding of the possible methods, with confusion between joint venture and merger and also how the direct exporting to retailers might work. Some candidates stated that direct exporting would be the more expensive option, due to transport costs, but did not mention t...
— Examiner report, October/November 2023, 9609/31 Q5 (Cambridge)
Candidates who read the case material carefully will often find strong evidence to support answering a question one way or another. For Question 5 good answers recognised that CQ’s current success was, in part, a result of new product development through using bamboo in manufacturing shoes. This was used as a foundation for arguing that CQ’s future success would also be linked to new product devel...
— Examiner report, October/November 2023, 9609/32 Q5 (Cambridge)
Focused answers analysed only the benefits of HP’s coordinated marketing strategy. By focusing on the set question, a candidate can make more efficient use of their time and maximise the award of marks. Weaker answers only focused on individual marketing tactics rather than HP’s coordinated marketing strategy. There were many good answers which recognised one or two benefits of a coordinated marke...
— Examiner report, October/November 2023, 9609/33 Q2 (Cambridge)
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