0450.1.1.1.03 — The concept of adding value and how added value can be increased: past paper questions
Real questions on 0450.1.1.1.03 — the concept of adding value and how added value can be increased
The newest 20 of 40 written questions. Open one to see it on the real paper.
- 0450/11 · May/June 2026 · Q4c[4]
Outline two benefits to TRC of developing new products. benefit benefit
See it on the paper → - 0450/11 · May/June 2026 · Q4d[6]
Explain two roles of packaging for TRC. role explanation role explanation
See it on the paper → - 0450/21 · May/June 2026 · Q2b[12]
Using Appendix 1 and other information, consider the following two elements of the marketing mix for Ashanti’s new shop. Would these be suitable as part of the marketing mix for the new shop? Justify your answer. • • price – using competitive pricing promotion – using social media price – using competitive pricing prom...
See it on the paper → - 0450/23 · May/June 2026 · Q2a[8]
Explain two advantages and two disadvantages for a business of its managers using delegation. advantage advantage disadvantage disadvantage
See it on the paper → - 0450/23 · May/June 2026 · Q3a[8]
Explain two ways legal controls on marketing might affect KH. way explanation way explanation
See it on the paper → - 0450/23 · May/June 2026 · Q3b[12]
Consider the advantages and disadvantages for KH of selling in a niche market and in a mass market. Should KH change to selling in a mass market? Justify your answer. selling in a niche market selling in a mass market conclusion
See it on the paper → - 0450/12 · February/March 2026 · Q1c[4]
Outline one advantage and one disadvantage to MCL of using primary market research. advantage disadvantage
See it on the paper → - 0450/12 · February/March 2026 · Q2b[2]
Identify two benefits to a business of having a well-motivated workforce. benefit benefit
See it on the paper → - 0450/22 · February/March 2026 · Q2a[8]
Explain two advantages and two disadvantages for CTD of using cost-plus pricing. advantage advantage disadvantage disadvantage
See it on the paper → - 0450/22 · February/March 2026 · Q2b[12]
Consider the following two aims of promotion for CTD. Which aim is likely to be the most important to CTD? Justify your answer. • • encouraging new customers creating brand loyalty encouraging new customers creating brand loyalty conclusion
See it on the paper → - 0450/22 · October/November 2025 · Q2a[8]
Explain two benefits and two limitations of a business operating in a niche market. Benefit 1: Benefit 2: Limitation 1: Limitation 2:
See it on the paper → - 0450/22 · October/November 2025 · Q2b[12]
Using Appendix 2 and other information, consider the following three elements of the possible marketing mix for FF’s new shop. Which element is likely to be the most important? Justify your answer. • • • Price – cost-plus pricing Place – selling some flowers through wedding planners Promotion – television advertising P...
See it on the paper → - 0450/11 · May/June 2025 · Q1d[6]
Explain two ways Brendan could increase added value for his business. Way 1: Explanation: Way 2: Explanation:
See it on the paper → - 0450/21 · May/June 2025 · Q2a[8]
Explain one advantage and one disadvantage of PF selling its products in a mass market. Advantage: Explanation: Disadvantage: Explanation:
See it on the paper → - 0450/12 · October/November 2024 · Q1e[6]
Explain two ways a business can increase added value. Which is likely to be the best way for a business to use? Justify your answer.
See it on the paper → - 0450/11 · May/June 2024 · Q4b[2]
Identify two ways legal controls over marketing might affect a business
See it on the paper → - 0450/12 · May/June 2024 · Q1b[2]
Identify two ways a business can build customer relationships. Way 1: Way 2:
See it on the paper → - 0450/12 · May/June 2024 · Q1c[4]
Outline one benefit and one limitation to Nicky’s business of operating in a niche market. Benefit: Limitation: ,
See it on the paper → - 0450/13 · May/June 2024 · Q1e[6]
Explain two ways a business might increase added value. Which do you think is the best way? Justify your answer.
See it on the paper → - 0450/13 · May/June 2024 · Q2b[2]
Identify two reasons why consumer spending patterns might change. Reason 1: Reason 2:
See it on the paper →
What examiners said
Comprehensive responses • Most candidates were familiar with the advantages and disadvantages of primary market research. These responses then accessed the application marks for linking their answers to the context. For example, recognising up-to-date information could be helpful when making toys or it being expensive could add to MCL’s cash flow problems. Limited responses • Many outlined an adv...
— Examiner report, February/March 2026, 0450/12 Q1(c) (Cambridge)
Comprehensive responses • These responses could identify at least one benefit with increased productivity, higher output and improved quality being typical choices. Limited responses • Many were able to identify one benefit. Some repeated a similar point for the second benefit. For example, productivity and efficiency, which are classed as alternates. • Others made vague statements about working...
— Examiner report, February/March 2026, 0450/12 Q2(b) (Cambridge)
Comprehensive responses • Most candidates provided clear explanations of both the advantages and disadvantages of cost-plus pricing. The main advantages identified were that it is easy to apply, ensure costs are covered, and each sale earns a profit for CTD. Among the disadvantages, common responses included that sales might be lost if the price is higher than competitors', and that there is no in...
— Examiner report, February/March 2026, 0450/22 Q2(a) (Cambridge)
Past papers, syllabus and examiner reports © UCLES (Cambridge University Press & Assessment). Questions are matched to topics from the official syllabus. AssessPro is independent and not endorsed by Cambridge.